Emily Taylor

  • Case Study: How Customer Surveys Can be Used for Online Reputation Management (ORM) | Drive Research

    Case Study: How Customer Surveys Can be Used for Online Reputation Management (ORM)

    Wondering how a customer survey can be used to boost online review scores? Market research to the rescue! In this post, we discuss a recently completed project conducted with a software company. The company wanted to gather insight from customers, but also gather testimonials and reviews from customers who reported being highly satisfied. It seems like a great way to tackle two objectives through one customer survey, right? Drive Research, a customer survey company, understands the real value 

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  • brand equity community credit union case study with drive research

    Case Study: How to Run a Brand Equity Study for a Community Credit Union

    Wondering why credit unions use market research and if it is necessary for your branch? Credit union market research assists financial institutions fuel marketing and strategies, learn more about member/potential member needs, understand member/potential member personas, and find new members. Getting started with credit union market research may seem like a daunting task. It can be helpful to partner with a bank and credit union market research company to assist with implementing a study specif

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  • State College Uses a Re-Branding Survey to Test New Name with Drive Research

    Case Study: State College Uses a Re-Branding Survey to Test New Name

    Drive Research, a higher education market research firm, recently conducted a re-branding survey for a State University of New York (SUNY) college looking to test the advantages and disadvantages of renaming their school. There are plenty of market research opportunities such as this for colleges and universities like program feasibility research, brand-equity research, website re-design research, and more. Program feasibility helps a college or university better understand the level of intere

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  • Case Study: New York Based Museum Uses Surveys to Increase Membership

    Wondering how market research can help organizations, business, and nonprofits improve? It gives businesses the tools to create fact-based strategies and next steps. In turn, this provides B2B and B2C organizations to enhance their return-on-investment (ROI) for new campaigns, strategies, events, initiatives, and more. Market research can be customized and tailored for any organization, based on the objectives and specifications of the project. Take our recent market and visitor survey project

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  • 2019 Halloween Statistics | Tricks and Treats by the Numbers

    Happy spooky season! Love Halloween and looking for fun stats? Our national market research company located in New York has your back! Truth be told, I love spooky season, Halloween, and fall. However, I get spooked very easily! (It's almost a love-hate relationship.) Ready for some Halloween stats? Ready. Set. Go! How many Americans plan to celebrate Halloween this year? First up, is celebrating Halloween popular? It is! In fact, seven out of ten Americans plan to participate in Hallo

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  • Successful Ways to Find Market Research Participants as Told By a Recruitment Firm

    4 Successful Ways to Find Market Research Participants as Told By a Recruitment Firm

    Who better to share insider tips of how to find quality participants for a market research project than a qualitative and quantitative recruitment firm? Watch as I explain common recruitment practices by Drive Research. This includes: Using a screener survey Creating a sense of urgency Offering a reward Partnering with a recruitment firm More of a reader than a listener? Scroll down past the video to find a full blog post explaining each of the recruitment tactics mentioned above in greater

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  • Successful Ways to Find Market Research Participants as Told By a Recruitment Firm

    4 Successful Ways to Find Market Research Participants as Told By a Recruitment Firm

    Who better to share insider tips of how to find quality participants for a market research project than a qualitative and quantitative recruitment firm? Watch as I explain common recruitment practices by Drive Research. This includes: Using a screener survey Creating a sense of urgency Offering a reward Partnering with a recruitment firm More of a reader than a listener? Scroll down past the video to find a full blog post explaining each of the recruitment tactics mentioned above in greater

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  • advantages and disadvantages of online research panels | computer research panels | computer with address book

    The Advantages and Disadvantages of Using Online Research Panels in Market Research

    In order to recruit participants or respondents for a market research study, researchers often turn to online panels. What is an online research panel? Online research panels include a group of pre-recruited participants who have signed up to take part in future market research studies such as online surveys, focus groups, and in-depth interviews. Typically, there are a few factors of a study market researchers are aware of before they reach out to an online research panel. This includes facto

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  • winery uses market research for website redesign | computer with wine on the screen

    Case Study: Winery Uses Market Research to Redesign Website and Improve User Experience

    Every day, organizations are taking action to improve their websites in order to present their brand, products, and services in the most flattering light. Rather than just a nice design, it is also critical for a website to be user friendly with fast load times, easy navigation, and clear call to actions. If you are looking to create or redesign your current website, it is important to conduct user experience research in order to best meet the expectations of website visitors. It takes the gues

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  • why every successful company uses employee surveys

    Why Every Successful Company Uses Employee Surveys

    The employee survey process is really simple. In fact, the whole process can be completed in as quickly as 2 to 3 weeks with the assistance of a market research company and if the organization is able to move quickly. Steps include holding a kickoff meeting with leaders, designing the employee survey, sending a pre-notification email about the survey to employees, sending the survey to employees, analyzing the results, and debriefing on the results. Here's more on the employee survey process.

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  • why employee survey don't work | wink face emoji

    The Truth About Employee Satisfaction Surveys (& Why They Don’t Work)

    Why don't employee satisfaction surveys work? They DO, if administered through a third party employee survey company. They DON'T, if administered in-house through a company's human resources department or upper management. There are many best practices when it comes to market research, particularly with employee satisfaction surveys. A few red flags that come to mind with employee satisfaction surveys include employers who are too afraid to collect feedback so they never ask, employers who thi

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  • case study for cold product manufacturer | girl sneezing

    Case Study: Cold Product Manufacturer Uses Qualitative Recruitment Firm for Online Focus Groups

    Market research projects come in all shapes and sizes. While one organization may be looking for a multi-dimensional qualitative and quantitative study with many moving parts, another may only utilize a market research firm for qualitative recruitment. For example, Our qualitative recruitment firm receives this question a lot. “Does Drive Research offer qualitative recruitment services, even if my organization will not be using your focus group facility?” Of course we do! While we love utiliz

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