Emily Palermo Author Listing

  • august review drive research

    Month in Review: August 2017

    Summer may be winding down, but the Drive Research team isn't. August has been a busy month for our team. Over the past 4 or 5 weeks, our team has been making a lot of impact. We've completed projects, began several new projects, networked with other professionals, and remained committed to giving back to the community. Safe to say we've been having a blast. Especially since we've been at The Great New York State Fair conducting the official fair survey! Here's to our awesome survey team, Team

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  • webinar topics market research

    4 Market Research Webinar Topics | VoC, CSAT, I&A, and the Golden Rule

    Hi, I'm Emily, Research Analyst at Drive Research! Haven't met me yet? Here's a few fun facts - I am a dog lover but don't have a dog, a water bottle carrier, an avid color coder, and I love the opportunity to talk about what I do. In the spirit of my love to communicate, I recently participated in a webinar sponsored by SurveyGizmo titled, "Tricks of The Trade: Learn How to Supercharge Your Brand with Research". Here's more about the webinar if you're a detail hunter like me. The webinar featu

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  • market research syracuse key statistics and data

    Market Research Syracuse | Key Statistics and Data

    Curious about market research in Syracuse, NY? Drive Research has got you covered! In this post we will discuss key market research in Syracuse. Drive Research is a market research company making our team perfect for custom qualitative and quantitative studies. Here’s more about our services offered. Below is secondary market research about Syracuse, NY and the surrounding Central New York area of Upstate New York. This type of secondary research can be further customized based on the needs of

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  • mobile diary market research

    What Is a Mobile Diary? | Market Research 101

    Are your market research methodologies stale? Focus groups have been around since the Mad Men era of advertising in the 1950s and 1960s. So much has changed since then, marketing has evolved, communication has evolved, why hasn't your market research? Liptsick focus groups from Mad Men via YouTube The mobile market research (MMR) movement is growing at an incredible adoption rate over the past 12 years. Drive Research talked about 4 key drivers to the growth of mobile in a prior blog. These dr

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  • month review july 2017 drive research

    Month in Review: July 2017

    Summer 2017 is in full swing! Wondering what we're excited about? In July, the Drive Research team has taken a few road trips, added more credentials, welcomed new clients, completed several projects, and supported local events. Clearly, we’ve been having a great summer (even though the Upstate New York weather has been less than cooperative the past few months). Now that we're putting the clouds behind us, we’re looking forward to the rest of summer and are geared up to see what’s in store for

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  • market research recruiting

    3 Quick Tips for Market Research Recruiting

    In the life of a market research professional you deal with recruiting a lot. Whether you’re conducting surveys, in-depth interviews (IDIs), or focus groups, finding the right participants for a study is always a challenge. Without high quality respondents, it's difficult to produce high quality outcomes. Have you ever been faced with a tough recruit in market research? Us too. Maybe you needed 10 business executives for a 45 minute in-depth interview (IDI) within a specific industry and marke

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  • voice of customer voc customer research questions

    5 Voice of Customer (VoC) Research Questions

    Love learning? Me too. In the spirit of my love to learn and (gasp) almost back to school season, I recently, took a Voice of Customer (VoC) research certification course! The course provided an in-depth look at VoC research and got me thinking... What are the best questions to ask? Is there such a thing as best questions to ask? Spoiler alert – Yes. There are standard best-practice questions to ask in VoC research, however, phrasing and follow-up questions can always be modified to fit the

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  • advantages of working with small market research firm

    3 Advantages of Working with a Small Market Research Firm

    Since bigger isn’t always better, we thought you might be wondering about the advantages of working with a small market research firm. There are lots of benefits to working with a start-up company and a small market research firm but we'd like to recap 3 of the major ones in this post. Never forget - Team work makes the dream work. Let’s face it. Innovation is all around us, which can make several market research processes better and faster. If you’ve conducted market research before, I’m sure

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  • 6 Quick Tips for a Better Market Research Report

    6 Quick Tips for a Better Market Research Report

    So you've completed fieldwork for your market research study? Now it's time to go all in on the report. Wondering where to start? That's where we come in. Creating a well prepared report complete with summarized insights, supporting data, and making the entire piece easy to understand and well designed is always my goal. We all have our favorite parts of the market research process, and mine is the report! If you are just getting started with market research, it can be easy to overlook crucial

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  • month in review june 2019 drive research

    Month in Review: June 2017

    We’ve been having an awesome summer at Drive Research! This past June we’ve been all over Upstate New York from leading a group discussion with area executives to making headlines on syracuse.com. We even announced a new opportunity to work with our team by sharing your thoughts in our research by joining our market research panel. We'd say June is a sign of many more good things to come (besides just the warm weather). Ready to learn how Drive Research is speeding to the top? Get ready for a

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  • issues online survey market research tips

    4 Common Issues When Launching Online Surveys (And How to Prevent Them)

    Like me, I’m sure you have seen the good, bad, and ugly when it comes to online surveys. We live in a world where brands love to collect customer feedback after an interaction, whether it’s on a receipt, after a call, or sent via email. Surveys can be really fun to take while others can be a complete drag, which can happen for a variety of reasons (note the foreshadowing here). At Drive Research, we love creating surveys that people enjoy taking. In my experience, a higher data quality comes fr

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  • case study mail survey market research

    Case Study: Mail Survey Market Research

    The following blog post shines a spotlight on a recently completed project at Drive Research. We hope this provides some insight on the various ways data and insights are gathered through market research. The methodology needs to be aligned to provide direction and effective decision making. At Drive Research, we specialize in custom research, which makes it important to note that not all projects are alike and can be replicated. The methodology, objectives, questions, and findings are always u

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