Elizabeth Sincavage

  • How to Find Participants for Remote Focus Groups

    How to Find Participants for Remote Focus Groups

    Remote focus groups are a unique and trending qualitative research method. Similar to in-person focus groups, online focus groups allow a group of like-individuals to discuss a topic in-depth. With online focus groups, geographical barriers are eliminated. This means opinions can be heard from participants around the world. With in-person focus groups, location can be an issue if the audience you’re trying to target has a low incidence rate within that specific market. Remote or video focus g

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  • 3 Best Practices When Recruiting for Online Focus Groups | Market Research Company

    3 Best Practices When Recruiting for Online Focus Groups | Market Research Company

    So, you’ve decided you want to conduct online focus groups! Now, you’re left to find participants who are a good fit for the study. I’m sure you have a lot of questions. How do I find research participants for remote focus groups?  How do I make sure they’re qualified?  How do I know if they fit my screening criteria?  How do I make sure they will actually show up on the day of the online focus group? Regardless of what type of qualitative research you are conducting (online focus groups, w

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  • 4 Market Research Methodologies to Consider During the COVID-19 Outbreak

    4 Market Research Methodologies to Consider During the COVID-19 Outbreak

    Colleges are suspending in-person classes, large events such as Coachella and the New York International Auto Show have been rescheduled, and the media is flooded with the latest COVID-19 news. The world is in panic mode while trying to prepare for and control the outbreak of the new virus. COVID-19, commonly known as the coronavirus, will certainly put a pause to in-person qualitative research methods for the meantime. However, there are a number of market research methodologies we can explore

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  • How to Use Market Research to Become a Disruptive Brand

    How to Use Market Research to Become a Disruptive Brand

    We live in a world where cars drive themselves, we can ask Alexa to turn the lights on, and packages magically appear on our doorsteps in two days or less. As consumers, we have started to expect more from the products and services we use each day. We’ve been given a taste of evolving technology combined with innovation and personalization, so now we seek out disruption from the brands we consume. Disruption is a way brands can meet customer needs, possibly even fixing a disconnect we didn’t e

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  • Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research

    Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research

    DIY market research initially seems like a brilliant idea. The possibility of saving time, money, and getting the same, insightful results from a focus group without having to go through a third-party seems like a no-brainer. However, DIY market research very rarely delivers this outcome. Our market research company often equates DIY market research to cutting your own hair. A task that seems so simple and easy. This feeling quickly fades once the process is complete. You realize, there is a B

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  • Mobile Ethnography Study: What Does Gen Z Think of School Provided Lunches?

    How does your child feel about school provided cafeteria lunches? Our client, a multi-generational research company, set out to gather opinions from Gen Z middle schoolers to answer this exact question. According to this article, Gen Z influences $600 billion in spending annually, makes up 40% of our consumer base, and spends $44 billion each year. That’s a lot of consumer power. Generation Z makes up those who are 6th through 9th graders (typically aged 11 to 14) which can pose a challenge to

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  • Market Research Milwaukee | Key Statistics, Data, and Demographics

    Market Research Milwaukee | Key Statistics, Data, and Demographics

    Looking to conduct market research in Milwaukee, WI? Before Drive Research gets started with any market research project, we always analyze the key statistics and demographics to determine the feasibility of the market research, develop strategies, and create a budget. Although based in Upstate New York, our market research firm serves organizations in Milwaukee and surrounding areas. We are not just one phone call away. Our team member, Tim Gell lives in Milwaukee and can meet in-person to dis

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  • Market Research Vermont | Key Statistics, Data, and Demographics

    Market Research Vermont | Key Statistics, Data, and Demographics

    Is your next market research project in Vermont? Before you get started, it would be helpful to understand the key statistics and demographics of this area to determine various components of the project such as: The feasibility of the market research Determine your research budget Develop strategies that could help you reach your target audience effectively Our national market research company often works with organizations based in Vermont or clients who are researching those who live in th

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  • Market Research New Hampshire| Key Statistics, Data, and Demographics

    Market Research New Hampshire | Key Statistics, Data, and Demographics

    Looking to conduct market research in New Hampshire? First, you’ll have to dive deeper into some key statistics and demographic information to determine the feasibility and budget for your research. When Drive Research, a full-service market research company, executes research studies throughout the country, we like to dive a little deeper into the demographics and other key variables that represent the specific geographic area. How do we do this? Our national research company uses an in-house

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  • 5 Insider Tips for Focus Group Recruitment | Qualitative Recruiting Secrets

    5 Insider Tips for Focus Group Recruitment | Qualitative Recruiting Secrets

    When recruiting participants for focus groups, there are several factors organizations should pay special attention to. It is always important to keep participants in mind from the beginning stages of recruiting for the qualitative study to the end of the focus group lifecycle. As a focus group market research company, Drive Research follows a trusted and proven process for finding quality participants and meeting a near-perfect show rate. Our focus group marketing research firm believes the cl

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  • Market Research Maine | Key Statistics, Data, and Demographics

    Market Research Maine | Key Statistics, Data, and Demographics

    Maine is most commonly known for its long, beautiful shorelines and abundance of lobsters. However, there is much more to Maine than its beaches and its plethora of delicious seafood. Who are the residents of Maine?  Are there more males than females?  What age group makes up the majority of Maine’s population?  What are their opinions?  How do they prefer to purchase from businesses in Maine? Our market research company serving the Maine area set out to find these answers and more! We kno

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  • Case Study: How to Recruit B2B Professionals for Qualitative Market Research

    Case Study: How to Recruit B2B Professionals for Qualitative Market Research

    When recruiting participants for qualitative research, it is important to keep the intended audience in mind. Typically popular audiences are categorized by two major segments B2B (business to business) or B2C (business to consumer). B2B and B2C market research are very different. Each audience requires its own specifications in order to encourage participation in market research studies. Particularly when it comes to recruiting B2B professionals, market researchers are challenged to think outs

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