Christina Ambalavanar Author Listing

  • in-house-outsourced-market-research-tips-04292019

    Market Research: Is In-House or Outsourced Better?

    Market research is one of the most crucial things a company can invest in as part of their marketing strategy. Various types of market research methodologies help an organization understand competition, consumers habits, market trends, and more. Market research strategies help companies investigate and answer questions that influence their strategy and decision-making processes. Even better, it often results in an increased return on investment (ROI). There are two ways a company can utilize m

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  • product-placement-market-research-04102019

    Product Placement Tests: How They Work and When To Use Them

    With the ability to skip an ad at a click of a button, modern consumers are blinded by most advertising and marketing efforts. Product placement tests are quickly becoming a fool proof way for brands to reach their target audience in a less direct avenue. What exactly are product placement tests, how do they work and when is the best time to use them? Hang tight, these answers and more will be with you momentarily. Drive Research just finished completing an 8-week product placement test with a

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  • Practice-ethical-market-research-tips-03202019

    Tips to Practice Ethical Market Research | Market Research Company NY

    Ethics are constantly evolving, especially in the world of market research. Information and data are powerful. When organizations have access to this type of information it also has a responsibility to make sure it is protected and used ethically. Researchers have many specific responsibilities when it comes to conducting market research. Learn more about tips to practice ethical research below from our market research company in NY. Use these tips to practice ethical market research Tip #1:

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  • finding-cny-st-patricks-day-case-study-03152019

    Top 10 Findings from the Central New York St. Patrick’s Day Parade Survey

    St. Patrick’s Day is coming up, and we’re excited to have something to celebrate in the midst of another Central New York winter. What will the annual parade look like for Central New Yorkers this year? We have some data that will help paint a picture.s Drive Research, Syracuse-based market research company, just wrapped up its second annual CNY St. Patrick’s Day Parade survey which asked questions to area residents about their thoughts and typical activities surrounding the annual parade. The

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  • focus-group-vs-survey-research-02012019

    Focus Groups vs. Survey Research | How to Choose a Market Research Methodology

    Market research is one of the most important things a company can invest in as part of their business strategy. It can help an organization begin to fully understand its competition, market trends, and consumers’ wants, needs, and habits. It helps companies answer questions that influence decision-making and strategy, and can eventually result in a greater return on investment (ROI). Focus groups are a popular qualitative market research method. Surveys, however, are a great quantitative market

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  • website-intercept-survey-research-feedback-01152019

    What are Website Intercept Surveys? | Website User Feedback

    If someone is online shopping or just poking around a website looking for information they are forming opinions about their site experience. Website users are very observant. They notice everything from how smoothly a page loads, to how available a customer service representative is, to how informative the site is. Website users realize all of this information as they use the site. This makes website intercept surveys an effective way to collect feedback from users. A great way to keep users c

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