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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

August 6, 2019

Our market research company in Syracuse, NY gets this question a lot, "Can Drive Research help recruit for a focus group?"

We also get this question a lot, "Can I learn more about the Drive Research focus group facility?"

Safe to say the answer to both...

June 20, 2019

A critically important piece of focus group market research is recruiting. The small group of people recruited for focus groups represent a much larger target audience in which a company or brand is trying to reach.

A focus group recruitment company unders...

May 9, 2019

Focus group recruitment is one of the most impactful, yet challenging aspects of conducting qualitative research. As opposed to quantitative research which requires a large number of respondents for accurate statistical data, focus groups perform best wit...

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