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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

May 30, 2019

Competition in any industry is inevitable. How can a brand position itself as a leader among the masses? By listening to their customer with various market research methodologies. 

Many brands try to solve issues or questions without using data, which...

August 10, 2018

All companies should have a formal process to listen to customer feedback. This is especially true with manufacturers who often deal with multiple levels of customers: distributors, purchasers, end-users, etc. Each of these audiences may choose your produ...

August 1, 2018

Any good market research project takes a well-planned out process. Customer surveys are no different. A lot of work must go into planning and preparation of a project in order to ensure a successful outcome. Customer surveys provide organizations an oppor...

May 31, 2018

Market research is a niche service for many. The biggest companies in the world use it consistently to fuel insights, promotions, and strategy. But for smaller and mid-size companies where budgets are smaller, market research is often thought of as a nice...

April 30, 2018

Many organizations come to our client survey firm to learn more about their customers. At Drive Research we create a formal and informative process to reach out your clients, ask questions to address your objectives, listen to responses, and aggregate fee...

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