Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Measure Customer Experience With These 10 Metrics
Posted at: 4/16/2024 12:30 PM
Customer experience is everything when it comes to an effective business strategy. This is no exaggeration, as 80% of consumers believe a good experience matters just as much as a company's services. So how can businesses prioritize this key area? Market research can certainly help! There are many ways customer surveys can reveal the satisfaction of shoppers. When learning how to measure customer experience, many important metrics are covered that each reveal specific data points. Let's div
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Syndicated vs. Custom Market Research: Which Is Best For You?
Posted at: 4/15/2024 12:30 PM
When conducting market research for your business whether it’s for an idea, current service/product, or for testing hypotheses it’s ideal to start off with options that let you gather data quickly to use for decision making. Two high level options to choose from are syndicated market research and custom market research. Both will allow you to get answers to questions you might have using real data from the market or industry. While both are effective, there are differences between syndicated
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Explaining Store Surveys [+Benefits & Example Questions]
Posted at: 4/12/2024 12:30 PM
Whether you're a seasoned business owner or just starting out, conducting store surveys can be a game-changer in understanding customer satisfaction, preferences, and areas for improvement. In this post, our retail market research company will walk you through the ins and outs of store surveys, highlight their many benefits for retail businesses, and even provide you with some example questions to kickstart your survey journey. What are store surveys? Store surveys are structured question
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Focus Groups vs. Online Surveys: Making The Right Choice
Posted at: 4/11/2024 4:05 PM
When it comes to understanding what your customers or target audience really wants, you've got options. Two popular types of market research are focus groups and online surveys. But how do you know which one is right for you? Don't worry, we're here to help you figure that out. In this article, our market research company takes a closer look at focus groups and online surveys. We'll break down what makes each of them tick, what they're good at, and where they might fall short. By the time w
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Consumer Insight Surveys: How To Get Customer Feedback
Posted at: 4/10/2024 2:31 PM
Consumer behavior, preferences, and expectations can change in the blink of an eye, making it imperative for businesses to stay ahead of the curve. This is where consumer insight surveys come into play, acting as invaluable tools for unlocking the mysteries of consumer sentiment and behavior. In this blog post, we'll delve deeper into consumer insight surveys, exploring what they are, why they matter, and how they can revolutionize the way you understand and engage with your target audience.
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How To Measure Customer Loyalty The Right Way
Posted at: 4/9/2024 4:03 PM
What's the bread and butter of any successful business? Loyal customers. Loyal customers will support your brand long-term, spread positive word-of-mouth awareness, and are far more likely to purchase new products and services. When learning how to measure customer loyalty, it's important to go into the research process with a set of goals for what you want to achieve. What specific values do you want your customers to share? How do you want to use this information? In this post, we'll tel
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How to Choose the Best Customer Experience Company
Posted at: 4/8/2024 4:26 PM
If your organization is seeking a capable partner to manage a comprehensive feedback management program for customer experience (CX), employee experience (EX), or any other type of group experience (GX), you’re not alone. At Drive Research, our team understands that some organizations have current programs that have been in place for years, while others are looking for a new partner to enhance their research program and overall experience on an ongoing, more collaborative basis - and some org
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Best Qualtrics Alternatives For Market Research & Surveys
Posted at: 4/4/2024 6:31 PM
Running an online survey seems easy, right? Many free market research resources offer simple ways to write your survey questions, create a link to share them, or invite respondents via email. However, you may or may not realize that you could be biting off more than you can chew. Seeking alternatives to Qualtrics can be trickier than you think. That said, if you’re still dead set on running the survey in-house by yourself, we’ll talk about our favorite alternatives that are still great for
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What Is Exploratory Market Research? A Guide From The Pros
Posted at: 4/2/2024 12:30 PM
Exploratory market research is a powerful method companies can use to understand customer needs and potentially identify new opportunities in the marketplace. It helps businesses get a grasp of the unknown by asking questions and gathering information in an open-ended way. Imagine being an explorer in a vast forest; that's what it’s like for marketers navigating the complex world of consumer behavior. They collect bits of data and insights as the guide to carving out a successful path in th
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Why Customer Loyalty Is So Important
Posted at: 4/1/2024 4:46 PM
You can probably guess why customer loyalty is important for any business that wants to achieve success. The main reason? Loyal customers keep a business running and provide long-term connections. These connections play a key role in how a company develops and how it interacts with its base. What's more, loyal customers provide insight that can help a business understand how to draw in more consumers. In this post, we'll cover why customer loyalty is important and how it can be measured wit
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What Does the Future Hold for Data-Driven Marketing and Privacy?
Posted at: 4/1/2024 4:10 PM
Content marketing is in its golden age, as more people than ever are tapping into their creative potential and producing entertaining, enlightening, and educational content millions genuinely want to consume. However, the fickle nature of hosting platforms and the tech behemoths that maintain them means such a career path is as uncertain as it is satisfying. It’s clear that creators need to galvanize their audiences if they want not just to make ends meet but to thrive. How can data-driven m
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Budgeting for Employee Engagement in 2024
Posted at: 3/29/2024 12:30 PM
Some organizations think they know exactly how employees feel and what needs to be done to improve team culture and retention. Unfortunately, these assumptions are usually off-base. For instance, 33% of employees jump ship because they feel bored in the workplace and want to find new challenges. Alternatively, some organizations feel apprehensive about gathering feedback and fear the results and next steps. When Voice of Employee (VoE) research is conducted correctly, these myths are instan