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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

November 9, 2018

Market research enables a company or organization to gather data information about their ideal consumers’ needs, preferences, and opinions. A common tool used in market research is a survey. Surveys are extremely useful tools and can identify several aspe...

November 2, 2018

Understanding how many people to survey is a critical step in market research. Is 50 responses enough? 100? 250? 1,000? Regardless of how many people you survey, one thing is certain: The more people you survey among a random population, the more reliable...

November 1, 2018

In market research, nothing can be more difficult than estimating a response rate. At the same time, nothing can be more important. A poorly estimated response rate can throw off a number of project components from analysis, reporting, to timeline. If you...

July 26, 2018

Over the past 15 years working in market research, I've heard this several times. The story usually goes something like this:

"I receive survey invites all of the time. I never participate. I am asked to offer feedback on anything and everything I buy and...

July 10, 2018

Response rates. They can be very tricky because when you launch a survey you are jumping into the great unknown. How many will reply? You think you have an estimate but how sure are you? What if you receive only 50 responses? Are you equipped to handle 5,...

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