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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

October 17, 2019

RIM weighting stands for Random Iterative Method. RIM weighting is a form of survey weighting the data supplied by market research respondents.

It is a technique commonly used to weigh market research data to certain demographics such as age, gender, geog...

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