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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

January 31, 2018

Drive Research is excited to announce the addition of Christopher Coville to the market research team. Chris will serve as a Project Manager at the market research firm. Drive Research is a market research firm located in Syracuse, NY. The firm serves cli...

September 18, 2017

Got new project jitters? As a data lover, avid color coder, and overall fan of organization, I enjoy when a new project begins because that means the creation of a Driver's Manual (AKA project workplan) is in my future. As any market research professional...

October 27, 2016

Micro-management. It's a business cliche that gets tossed around offices across the world and sends shivers down employees' spines. No one wants to be called a micro-manager as it generates a strong negative connotation. At some point, we have all display...

October 7, 2016

Quota is a term that is commonly used in both qualitative and quantitative market research. What is a quota?  A quota is a project management term which stipulates the targeted number of interviews or completes that must be obtained through recruitment or...

September 17, 2016

One item Drive Research always prepares for clients is a project workplan. With many market research projects, even after the proposal is reviewed and signed off on by a new client, there is still some trepidation as to what to expect, how the process wil...

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