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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

April 10, 2019

With the ability to skip an ad at a click of a button, modern consumers are blinded by most advertising and marketing efforts. Product placement tests are quickly becoming a fool proof way for brands to reach their target audience in a less direct avenue.

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January 10, 2019

Drive Research recently completed a national at-home product testing project with an international brand looking to launch in the U.S. At-home usage tests or in-home usage tests (IHUTs) is a process in which participants are recruited for a study and ship...

June 22, 2018

Is there anything more fun than testing out a new product? It is almost like a sneak peak or insiders view of a product, service, or concept before the general public knows about it. Product testing is a foundational piece of market research.

A variety of...

February 1, 2018

Organizations often depend on new product development to stay competitive within an industry. While the process can be challenging, and oftentimes lengthy, new products and services allow organizations to grow and further expand their market reach.

In orde...

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