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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

May 8, 2019

Email is one of, if not the most popular channels for sending surveys. When executed correctly, email surveys allow you to receive direct customer feedback in a quick and cost effective fashion. 

Many organizations understand the power...

October 31, 2018

I was fortunate enough to discover market research as my passion while attending college. It was sitting in the course MKTG 320, Market Research, that I received my first exposure to the industry. 

My a-ha moment hit me during our first survey project, in...

March 29, 2018

The most critical step of a market research project is the upfront work you do in designing a survey and preparing it for data collection. The old adage “garbage in, garbage out” is highly relevant, as it demonstrates the relationship between the quality...

March 20, 2018

Time flies when you work hard! I've completed my first year at Drive Research, a market research company serving Rochester, NY, and over the past year I've written nearly 50 blogs! Forty-eight to be precise. Can you believe it?

It has definitely been an ex...

November 30, 2017

So your online survey is written and ready to go? In this post, our market research company in NY will discuss the next logical step for all online surveys... programming! Survey programming can become tricky very easily if the survey has a lot of routing...

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