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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

November 7, 2019

Each summer, 46 state fairs take place in the United States, in addition to countless county and cultural fairs. Event surveys are a great market research methodology for county fairs to collect feedback and measure satisfaction among visitors. Similarly,...

September 26, 2017

Drive Research once again conducted the official New York State Fair survey in 2017. The team worked directly with the New York State Fair administration and management, the advertising agency managing the the Fair, and the market research handling the an...

September 29, 2016

Drive Research was the official intercept survey company for the New York State Fair in 2016. The 12-day event drew 1.1 million visitors, which was a new attendance record. The Drive team was there to witness the spectacle, the crowds, the food, and the f...

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