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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

May 17, 2019

Online reputation management (ORM) allows businesses to take control of the online conversation surrounding their brand, products, and services. ORM involves combating negative reviews all while promoting positive customer feedback on popular rating platf...

February 7, 2019

Let's say you've decided to field an online survey among the customers of your product or service. Before you start designing the questions and moving too far ahead, there is an important question to ask yourself: do I want to want to remain anonymous as...

January 7, 2019

We are living in the age of consumer convenience. Shipping is as fast as the blink of an eye. Purchases can be made online with a single click. Customer support is available around the clock. Businesses are catering to the demands of consumers like never...

October 12, 2018

There are many factors to be considered when setting a budget for a market research project. Target market, sample size, and methodology are just a few, and these factors impact the overall cost of the project. For example, larger sample sizes and face-to...

July 18, 2018

Email surveys are the most common quantitative methodology used in market research nowadays. The reasons are plenty. First, they are a cost effective way to collect feedback from a sample pool. Second, they are timely. Email surveys can be conducted over...

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