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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

July 11, 2018

At Drive Research, we love our intercept survey projects. They take us to fun locations like the New York State Fair, airports across the country, and some of the most historical college football stadiums. There we get to take in the atmosphere and collec...

June 28, 2018

There are a lot of survey methodology choices in market research. This includes email surveys, text surveys, website pop-up surveys, phone surveys, mail surveys, and intercept surveys. Choosing the right methodology can prove difficult and often requires...

October 23, 2017

Intercept surveys are still one of the most utilized methodologies in market research because of the ability to capture participant feedback live and in-the-moment. Intercept surveys are an excellent way to collect feedback at the location where the custo...

October 16, 2017

When you think about intercept surveys or exit surveys at an event, you might immediately think of interviewers asking respondents questions about their experience. In many types of projects including mall intercepts, fair intercepts, and airport intercep...

September 26, 2017

Drive Research once again conducted the official New York State Fair survey in 2017. The team worked directly with the New York State Fair administration and management, the advertising agency managing the the Fair, and the market research handling the an...

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