Market Research Blog

RSS Feed

Market Research Company Blog

Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

January 16, 2019

If your brand is on the brink of entering a full-fledged product launch, you may want to consider at-home product testing market research. As part of the testing, your product is shipped to a variety of participants where they can use it in their home as...

January 10, 2019

Drive Research recently completed a national at-home product testing project with an international brand looking to launch in the U.S. At-home usage tests or in-home usage tests (IHUTs) is a process in which participants are recruited for a study and ship...

December 13, 2018

Drive Research recently completed a qualitative in-home usage test (IHUT) for a popular brand of international diapers. The brand was looking to gather more feedback on the U.S. market to understand potential success and barriers to launch in the new mark...

October 30, 2018

Before you launch a new product or an existing product to a new market, you owe it to yourself and your company to conduct some pre-research. Several types of market research can be completed for new products including projects like in-home usage tests (I...

October 29, 2018

An in-home usage test (IHUT) is one of the best ways to ask a typical or potential customer to try and give feedback on a product or service. Often times, these studies begin with recruiting participants for the IHUT. Once a list of qualified and committe...

Please reload

Subscribe to Our Blog
Blog Survey

Looking to read more about a particular topic? We're listening... Hey, it's what we do. Take our short 10-question survey.

Drive Research can power your strategy using data

(and some coffee)

© 2019 Drive Research, 6702 Buckley Rd Ste 110B, Syracuse, NY 13212

(P) 315.303.2040
(P) 888-725-DATA
  • Market Research Company Facebook
  • Market Research Company Twitter
  • Market Research Company LinkedIn