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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

August 20, 2019

As a higher education market research company, Drive Research has a lot of project experience with students at colleges and universities. Whether it is targeting college students for focus groups or a quantitative survey, our higher education market resea...

May 7, 2019

Over the past few years, many colleges across the country have been struggling from the impact of declining student enrollment and it is only expected to get worse. A recent article on Syracuse.com discussed the issue of shrinking enrollment at community...

February 13, 2019

Higher education institutions often come to Drive Research to assist with alumni market research. The studies typically involve further understanding and insights from the alumni CRM database colleges and universities have. If any type of CRM database ana...

November 27, 2018

What makes a new program at a college or university successful? Doing market research first. Colleges and universities want to offer programs students are interested in, but these programs also need to provide opportunities for success. 

Wondering how...

October 2, 2018

Market research is beneficial to a wide variety of businesses and establishments, including community colleges. A student could be categorized as a general “consumer” or “customer” for a college or university since they pay tuition to attend classes, and...

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