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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

October 2, 2019

Drive Research recently completed a qualitative recruitment and focus group project at our facility in Syracuse, New York.

The focus groups helped a management consulting firm focusing in the energy space in combination with a natural gas and electricity...

August 20, 2019

As a higher education market research company, Drive Research has a lot of project experience with students at colleges and universities. Whether it is targeting college students for focus groups or a quantitative survey, our higher education market resea...

June 17, 2019

Options. You are never short of them in market research. Quantitative or qualitative? Online surveys or intercept surveys? Phone surveys or mail surveys? Focus groups or executive interviews? Mystery shopping or shop-alongs? 400 responses or 1,000 respons...

March 5, 2019

In this post, I discuss some basic tips to help with recruiting for focus groups. The ultimate goal with every focus group recruit is to achieve 100% participation, or a perfect show rate.

What is a focus group?

A focus group is a collection of diverse or s...

February 27, 2019

It has been a busy month at the Drive Research focus group facility in Syracuse, NY. Clients have traveled in from Texas, California, New York, and the U.K. to utilize the focus group facility for their qualitative market research. All of these rentals we...

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