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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

May 9, 2019

Focus group recruitment is one of the most impactful, yet challenging aspects of conducting qualitative research. As opposed to quantitative research which requires a large number of respondents for accurate statistical data, focus groups perform best wit...

November 5, 2018

Have an upcoming focus group?

Wondering what the rules of focus groups are?

Focus groups are a common form of qualitative research. Typically, focus groups invite 10 to 12 people to participate. Focus group often last between 1 to 2 hours. Participants are...

August 3, 2018

Wondering if there is a "right" time to hold a focus group? Our focus group company can help you find the best time to host these sessions!

Focus group projects typically come with a lot of variables such as deciding the number of focus groups to hold, dec...

June 21, 2018

Managing a focus group can seem like a daunting task. There are many pieces of a focus group that need to fall into place to ensure a successful market research project. 

Looking for the ultimate guide to manage a focus group? Look no further!

The 9 t...

March 28, 2018

I love the saying, "Keep it simple, silly!" When creating a focus group moderator's guide, this means creating a streamlined document that helps the moderator orient themselves and get prepped for a round of focus groups.

Many focus group moderators will t...

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