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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

April 26, 2019

We’ve said it once, and we’ll say it again – companies who ask for customer feedback on a regular basis and act on the data received are more successful and competitive than those who don’t. 


Though listening to your customers seems simple enough, it is n...

July 13, 2018

TURF analysis is a commonly used market research technique that helps organizations understand how to reach the greatest number of customers with a limited number of offerings. TURF stands for Total Unduplicated Reach and Frequency. TURF analysis is frequ...

August 29, 2017

Data, data everywhere. Life in market research surrounds you with data. Those who manage survey projects know the launch of a survey is only the beginning of the process. Once the data starts rolling in your work has only just begun.

The best market resear...

December 18, 2016

Marketing research is not short on new trends, methodology nicknames, acronyms, and trendy skills. Sometimes it reminds me of the Subway's "Sandwich Artists." Not a day goes by where you will not see an article about either big data, data visualization, o...

December 12, 2016

Companies have access to more customer data than ever before. Whether it is through surveys, customer loyalty cards, in-store data, or web analytics, it can be easily overwhelming to comb through these databases to pull out relevant insights. Although the...

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