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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

November 20, 2019

Net Promoter Score, or NPS, is used to measure customer loyalty. For this reason, NPS is a commonly used metric in various market research surveys for business-to-business (B2B) organizations. It is calculated by asking respondents one simple question: “H...

October 23, 2019

Generally, market research surveys aim to reach decision-makers, whether this be household consumers or corporate professionals. When comparing B2B and B2C audiences however, corporate B2B customers can be much harder to reach.

Executive interviewing is b...

April 30, 2019

Wondering how B2B market research is different from B2C market research? 

Let's first go back to basics and start with their definitions. B2B stands for business-to-business and B2C stands for business-to-consumer. There are several intricacies when r...

April 17, 2019

Wondering the ins and outs of B2B market research? Drive Research to the rescue!

Assumptions about B2B market research include:

  • B2B audiences are more difficult to reach

  • B2B market research is more expensive to conduct

  • B2B audiences are more e...

September 11, 2018

There are two avenues of market research, B2B (business to business) and B2C (business to customer). Although in both instances, the marketing needs to be catered to each audience separately because the relationship to the customer is different. 


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