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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

December 13, 2019

Drive Research, a market research company in New York, recently partnered with a leading thermal management solutions manufacturer to complete a customer loyalty survey for its customers. This survey was a key element of a broader CX program that the manu...

December 3, 2019

Did you know market research can make an impact at the local and community level? Take
our recent research project for example. A nonprofit organization emailed an online survey to its members to gauge satisfaction and learn how to improve engagement.

Bein...

November 25, 2019

Unless your business has an impeccable record of customer retention, you have likely dealt with the loss of a customer at some point. In many ways, it can feel like a break-up. You are left wondering what went wrong and how you can get them back. Why not...

November 21, 2019

Generation Z, or more commonly referred to as Gen Z, is transforming the way organizations are marketing their brand, products, and services. Many B2C businesses are being forced to throw away traditional marketing campaigns and think outside of the box f...

November 18, 2019

There is a great deal of trust involved in franchising a business. Many franchise locations operate largely independent of the franchisor. With such a variety of locations and franchisees, how do you know if your customers are receiving a consistent, high...

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