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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

December 11, 2018

Focus groups are a common market research data collection methodology. A focus group consists of a collection of people with shared demographics or behaviors being brought together, physically or virtually, to participate in a guided discussion.


Focus gro...

December 7, 2018

Market research involves gathering information about needs, wants, preferences, and opinions. Market research is essential to the success of a company, organization, product, or brand, and it can be used to develop knowledge about a multitude of topics. T...

November 21, 2018

Market research is instrumental to the success of a business or organization. It is possible for a business or organization to conduct their own market research projects (do-it-yourself or DIY) and I have previously written about low-budget market researc...

November 15, 2018

According to the U.S. Small Business Administration there are over 30 million businesses in the United States in 2018 and that number is only representing businesses that have less than 100 employees. The number 30 million does not even reflect larger cor...

November 9, 2018

Market research enables a company or organization to gather data information about their ideal consumers’ needs, preferences, and opinions. A common tool used in market research is a survey. Surveys are extremely useful tools and can identify several aspe...

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